Enhancing Fat Tyre E-Bikes Reliability & Ride Feel
How 50 Rebels got their fat tire e-bikes'performance and reputation enhanced with duraTORQ torque sensors
50 Rebels Success Story
Main outcomes
~30-40% reduction in torque sensor failures
Instant Ride feel Improvement
Brand reputation enhancement
Introduction
50 Rebels - Exclusive Fat tyre E-bike Brand
50 Rebels is a Portuguese e-bike brand founded in 2019. Specialising in high-torque electric fat tyre e-bikes that can carry several people, the team is proud to manufacture them in Portugal and source as much as possible locally.
This incredible company aims to shape its brand through a solid multi-channel sales strategy and become a popular commuter solution in European suburbs and cities.
To further establish their brand and enhance reliability, 50 Rebels turned to duraTORQ — AUTORQ's high-quality torque sensors — to overcome significant challenges. This solution improved customer satisfaction and reduced warranty cases due to torque sensor failures.
Challenge
Sorting Fat E-Bike Torque Sensor Failures
Apart from their e-bike models, 50 Rebels took control of a similar brand, taking care of the maintenance and after-sales to sort the spare parts supply issues.
The primary and urgent issue plaguing these fat e-bikes was torque sensor failures from another supplier, which damaged controllers due to broken sealing rings on the sensors.
By sorting it, the company could increase brand awareness and trust through the fat bike shops and customers community.
“We needed to be a reliable partner for the customers and bike shops that were left with their bikes unintended for.”
Solution & Results
Adopting a Plug & Play Torque Sensor Solution
50 Rebels found a robust, plug-and-play torque sensor solution in our duraTORQ Torque Sensor to support its community and solidify its reputation. Since integrating the duraTORQ torque sensors, 50 Rebels successfully brought dozens of broken bikes back on the road without further issues.
Also, bike shops proactively order AUTORQ sensors to replace old ones, estimating 30-40% fewer sensor warranty cases than using a different torque sensor. Moreover, they experienced an instant improvement in the ride feel of their e-bikes, making every ride funnier and exciting.
Led by this success story, 50 Rebels now offers AUTORQ Torque sensors in all new 2025 fat tire models.
Andreas Koloska - Founder of 50 Rebels Company
“It's important that parts like controllers and torque sensors are of the highest quality to keep our warranty cases low and, therefore, keep and even extend our good reputation with our retail partners in Europe. AUTORQ is essential in achieving these goals. They are some of the most competent people that I have met in the e-bike business.”
Enhance the reliability and reputation of your e-bike brand.
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